Customers were not able to visit physical boat showrooms during the COVID lockdown. To support MasterCraft’s standard web experience, Inhance launched a scaled, virtual, 3D showroom experience into the metaverse.
The Solution
We built various environments as dynamic showrooms for each of the four MasterCraft Holding's brands, such as a pier on a lake and other exclusive VIP showrooms. Each visitor is invited to move through real-time 3D worlds using a standard web browser and simple spatial UI to get around. Point and click functionality allow visitors to view products and find dealerships in their area.
The Result
This virtual experience enhanced MasterCraft’s base online metrics and is proof positive to a metaverse solution in the consumer marketing space.
